Google reached a global settlement with Epic Games on March 4, 2026, marking the end of their long-running antitrust battle. To resolve the dispute, Google is overhauling its Play Store policies to lower developer costs and make it easier for rival app stores to operate on Android.

Key Policy Changes

• Lower Commission Fees: Google is ditching the standard 30% cut.
  • In-App Purchases: Reduced to 20%.
  • Subscriptions: Dropped to 10%.
  • Special Incentives: Developers in programs like Google Play Games Level Up can see rates as low as 15%.
• Separated Billing Fees: Service fees are now “decoupled” from payment processing. Using Google Play Billing adds a 5% fee, which developers can avoid by using their own payment systems.
• Easier Third-Party Stores: A new Registered App Stores Program will reduce the “scary” security warnings users see when trying to install alternative marketplaces like the Epic Games Store.
• Direct Communication: Developers are now free to link users to their own websites for cheaper purchases and talk about external pricing without being penalized.

Global Rollout & Impact

As part of the deal, Fortnite is officially returning to the Google Play Store. The rollout of these new rules will be staggered:

• USA, UK, & EEA: By June 30, 2026
• Australia: By September 30, 2026
• Japan & South Korea: By December 31, 2026
• Global: By September 30, 2027