#personalization


Google to use UK and EU user IP addresses for ad personalization

Jun 18, 2026 // 00:16

Google has begun notifying advertisers that it will start using IP addresses for ad measurement and personalization across the European Economic Area (EEA), the UK […]

Meta to Use Off-Site Business Data for Feed and AI Personalization

Jun 9, 2026 // 20:07

Meta on Tuesday announced that it will use information shared by other businesses to personalize users’ feed and responses from its artificial intelligence (AI) chatbot, […]